Promotional artwork for Flo Rida and Bella Nova concerts as part of the 2016 MLS All-Star Week.

I was tasked with creating artwork to promote the nationally broadcasted match-ups across the various MLS social media channels. This artwork is updated on a weekly basis, and was the first consistent implementation of the new MLS brand.

Promotional concert posters for the Capital Cities & Aloe Blacc concert, as part of MLS All-Star Week.

This was the evolution of 2013's "This is Soccer" campaign for the 2014 season. We continued the use of the custom hand written typeface, along with some visual cues such as textures and photography.

Event collateral and signage for the 2014 MLS All-Star Game in Portland, OR.

Promotional Campaign for the 2014 MLS Cup Playoffs. This served as transitional piece into the new MLS brand and identity, utilizing impactful photography and bold colors to instill the passion of the playoffs.

"Mile High Hunt" was the in-market campaign for the MLS All-Star Game in downtown Denver. The concept was MLS and North America were coming for England and the Tottenham Hotspurs cockerel.

The brand positioning for MLS in 2013 was THIS IS SOCCER. Catering to the GEN-Y fan, we pushed for a look and feel that captured the passion and attitude of the game.

RISE OR FALL was the social media promotion of MLS Cup 2013. We compiled players and fans from each of the remaining clubs in contention for the championship. Each week as teams were eliminated, we would remove them from our social media platforms until a champion was crowned.

March to Soccer replaced MLS First Kick in 2013, expanding into five events that spanned over a three month period. The five pillars of March to Soccer were SuperDraft, Preseason, Jersey Week, Opening Match and Rivalry Week. It was a league wide initiative where we created a club specific toolkit for each team to activate in market. The creative consisted of print, web and social media applications.

Promos for the MLS Mobile App. Proving it is more than just news and scores.

Event and collateral elements for MLS CUP 2012 in Los Angeles.

Event and collateral elements for the 2012 AT&T MLS All-Star Game in Philadelphia.

The FMF 2012 U.S. Tour is an event that consists of a series of friendly competitions that serve as a tune up for international tournaments, such as the FIFA World Cup or the CONCACAF Gold Cup. These are posters, game programs, and web materials which are produced in Spanish and English.

Examples of weekly promotion for the nationally broadcasted matchups in 2012.