I was tasked with creating artwork to promote the nationally broadcasted match-ups across the various MLS social media channels. This artwork is updated on a weekly basis, and was the first consistent implementation of the new MLS brand.
This was the evolution of 2013's "This is Soccer" campaign for the 2014 season. We continued the use of the custom hand written typeface, along with some visual cues such as textures and photography.
The brand positioning for MLS in 2013 was THIS IS SOCCER. Catering to the GEN-Y fan, we pushed for a look and feel that captured the passion and attitude of the game.
Promotional Campaign for the 2014 MLS Cup Playoffs. This served as transitional piece into the new MLS brand and identity, utilizing impactful photography and bold colors to instill the passion of the playoffs.
Event collateral and signage for the 2014 MLS All-Star Game in Portland, OR.
RISE OR FALL was the social media promotion of MLS Cup 2013. We compiled players and fans from each of the remaining clubs in contention for the championship. Each week as teams were eliminated, we would remove them from our social media platforms until a champion was crowned.
Promotional artwork for Flo Rida and Bella Nova concerts as part of the 2016 MLS All-Star Week.
Promotional concert posters for the Capital Cities & Aloe Blacc concert, as part of MLS All-Star Week.
Event and collateral elements for MLS CUP 2012 in Los Angeles.
Event and collateral elements for the 2012 AT&T MLS All-Star Game in Philadelphia.
Promos for the MLS Mobile App. Proving it is more than just news and scores.
